India Reigns Supreme: Nasscom Report Reveals India as Top Destination for Digital Services Expansion
Nasscom report: India remains top choice for businesses expanding digital services. Majority investing in AI, big data, cloud, and cybersecurity.
BUSINESS | INVESTMENT
16 April 2024
According to a recent report by the industry association Nasscom, India remains the number one choice for businesses aiming to expand their digital services portfolio. The report 'Digital Enterprise Maturity 5.0: Digital Readiness in the Era of AI' is based on a survey of 550 businesses from 11 major industries and seven major geographic regions.
It stated that India remains the preferred outsourcing destination for businesses looking to build and expand their digital services portfolio, with more than half of companies in the travel & transportation, telecom, media & entertainment, and construction & engineering sectors choosing it for their outsourcing requirements.
At least 47–49% of businesses in areas such as telecom, media & entertainment, discrete manufacturing, energy, and utilities outsource digital services to their own capability centers in India.
According to the survey, nearly 90% of organizations intend to increase their investments in key digital technology sectors in 2024, including artificial intelligence (AI) and machine learning (AI/ML), big data analytics, cloud computing, cybersecurity, and intelligent automation.